NYCC 2016
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September 18, 2016

Toy Scene Review - Israel S01E05 - Shin Lamed

 Toy Scene Reviews starting with a series penned by Yaniv Brick, and covering the Israel Designer Toy Scene. I hope this view into a specific region will help to enlighten and embolden Toy Artists to reach across international lines and further the global toy scene as a whole. This series will post every Monday till done.

And the invitation is open to developing more Toy Scene Review series posts, with various guest writers. So if you know your countries toy scene inside and out, drop a line at:

Thanks and enjoy.
Your Ninja Blogger Gavriel Discordia

Graphic designer and artist Seffy Fisher, also known as Shin Lamed, is recognized with works that displays a unique interplay between the Jewish world and low-brow/street art.

Raised in an Orthodox Jewish family, Shin Lamed is primarily known for his black&white murals (, illustrations, and prints of Hassidic Jewish characters in everyday situations. Being a vinyl toy collectors himself since the early 2000s, he dreamt of designing his own rotocast vinyl piece. Completely independently, he went on a four-year journey from initial design to production in China of his first figure: a Hassidic boy holding a Torah book, based on one of his original paintings. A limited run of 150 of each of the two (black/white) colorways was at first sold directly and later distributed also through DKE. It even made an appearance in episode 267 of Toy Break!

Currently, Shin Lamed focuses primarily on typography ( ). This fascination with fonts, and particularly with the Hebrew alphabet, a timeless representation of this thousands-of-years old language. This fascination is evident in his nickname, comprising the two Hebrew letters Shin and Lamed, which together spell the word SHELL  appearing on the Shell Oil Company’s logo. In that logo, already as a child, Shin Lamed found inspiring perfection that has driven him to become a graphic designer. It is only by coincidence that Shin and Lamed are also the first letters in the Hebrew words SHACHOR and LAVAN that are so strongly associated with his style, tying together the Jewish tradition with art and design. “It would probably have something to do with a Hebrew writing character” is his answer to a question on what could potentially be another vinyl production of his, something to which we are very much hoping.