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September 14, 2016

Toy Scene Review - Israel S01E04 - Itay.G

Toy Scene Reviews starting with a series penned by Yaniv Brick, and covering the Israel Designer Toy Scene. I hope this view into a specific region will help to enlighten and embolden Toy Artists to reach across international lines and further the global toy scene as a whole. This series will post every Sunday/Monday till done.

And the invitation is open to developing more Toy Scene Review series posts, with various guest writers. So if you know your countries toy scene inside and out, drop a line at: psyind@gmail.com

Thanks and enjoy.
Your Ninja Blogger Gavriel Discordia

Relatively new to the toy industry is illustrator Itay Gdalyahu, also known as Itay.G. Working full time as an industrial designer, Itay began authoring and illustrating children’s books in his free time.

From his love for 2D cartoons emerged his passion for their 3D representation as toys. It was only three years ago that he came across art toys and immediately felt that he has found his calling, inspired to produce toys in his original designs. He began a creative journey  towards the production of his first resin figure, Crazy Shark– a shark leaning on his nose in a slick design and clean finish that are clearly the result of a thorough study of both aesthetics and mechanics. The design reflects Itay’s fascination with shape and abstraction: “It is only after I am whole with the basic shape ( ), feeling that it’s a piece of art on its own, that I can start giving the toy some character”, he says. Indeed, in a separate micro-run, the pure expressionless sharks wear cartoon-like facial expressions matching their color (Yellow–coward, pink–optimistic, blue–sad, red–furious). Itay’s methodic production process was also fully documented and shared via social media.

 So what is next after the sharks? The recently released micro-run “Shark N’ Bones” took the Crazy Shark design a bold step further, and if you liked those, stay on the watch and follow the final stages of production process for his next original design, “Silly Snake”. We can totally see the progress there and are looking forward to more from this guy!