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August 28, 2016
Toy Scene Review - Israel S01E02 - Tamar Moshkovitz
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Your Ninja Blogger Gavriel Discordia
Those of you who have been following designer toys since the early 2000s have probably encountered works by Tamar Moshkovitz, an until recently Tel Aviv- and now Berlin-based illustrator and artist. Her 2005 toy debut, the Toy2R 2.5inch Knit Pup Qee, was produced as part of the UK Design-A-Qee Series (with lineup that included young Joe Ledbetter and Matt Jones (Lunartik), as well as fellow Israeli Arbel Ratzin). Between 2005 and 2009 she designed Plushood, a plush toy series produced independently (in Israel) in partnership with Shlomi Schillinger. These toys juxtaposed the soft plush medium with rather violent and perverted storylines, based on the Tamar’s neighbors in real life, which were of borderline personalities.
“The story, and its dialog with shape, is the most important thing to me” she says. This emphasis on the story inspired the production also of Plushood animated videos that lead multiple Pictoplasma festival appearances. The series of toys was sold successfully worldwide and was often displayed in toy stores right next to the popular Uglydoll series. In fact, it was selling so well that the artist itself still misses some to complete the set. With more plush toys and customs on various vinyl platforms for numerous art shows, including the DIY Bart Qee World Tour, and collaborations with artists as Nathan Jurevicius and Mike Burnet, Tamar’s portfolio is an impressive collection of exciting low-brow art and toys.
Nowadays, Tamar focuses primarily on illustration and painting, returning to more classical technique after long years of vector-animation, and pausing for a while from toy design. She illustrates editorials and produces her own fanzine, Toffeecola, as well as a comics & soap (no mistake here) product kit named Elephant & Bird Soap Adventures, which combines her self-produced organic handmade soap bars with a 4-page comic.
These can be purchased directly from the online store on her website GO-TAM. While we are all hoping for more toy-stuff coming from her, an idea which she doesn’t at all reject, this is pretty awesome and mind-bending stuff!