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January 18, 2015

Membrain to handle licensing for character brand Purridge & Friends by Furry Feline Creatives


Our friend at Furry Feline, who have exhibited alongside of us at NYCC and also provided us with exclusive plushes, have just sent over an exciting press release. Seems to be a giant step forward in terms of gaining global recognition for the FFC brand!

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Los Angeles-based licensing, brand management and marketing consultancy memBrain have been selected to manage the merchandise licensing program for the whimsical character brand “Purridge & Friends,” created by Alvin and Cheri Ong of Furry Feline Creatives.

Remarked Jennifer Sullivan, president of memBrain, “Purridge & Friends features a playful lineup of colorful characters and stories that inspire the imagination.  After such a successful launch in boutique and specialty stores, we are excited to introduce Purridge & Friends products in new categories and channels of distribution throughout the world.”

Since its launch in 2012, Purridge & Friends plush toys and related products have been flying off the shelves of specialty stores, boutiques, and at tradeshows.  In only a couple of years, Furry Feline Creatives has expanded the Purridge universe with adorable new characters, personalities and a delightful world to live in. There are now special edition plush versions of Purridge, Ringo, Chef Tako, and Dude, as well as all the rest of the handcrafted cuddly cast of characters.

“We are very excited to be working alongside with memBrain headed by Jennifer Sullivan, award-winning licensing, marketing & brand strategist, as our global licensing agent for Purridge & Friends. The memBrain team truly understands our vision and philosophy and shares our fans' passion for this brand. Their knowledge, expertise and relationships combined with their ability to convey through their partners will no doubt lead to some fantastic licensing programs in this market.” expressed Alvin Ong, Co-Owner/Storywriter of Purridge & Friends.

Purridge & Friends stars Purridge, a little white cat with a big heart, and her friends. Purridge shares her love of food, fun, and learning with her best pals who are filled with personality and fun. “We wanted to make something familiar and real, something we like and that we can relate to. We are unique, we’ve all got stories to tell, and that’s what makes it so special and original” explained Cheri Ong, Co-owner/illustrator of Purridge & Friends.

“We’re so excited to work with Furry Feline Creatives on this fun, cute and super adorable brand.  As soon as you pick up the Purridge & Friends plushies, it just gives you a sunshine of happiness. I’m really looking forward to extending these fun, personable characters to apparel, accessories, toys and so many other products,” enthused Julie Lee, Business Manager of memBrain.

About Furry Feline Creatives

Furry Feline Creatives is the character design studio and lifestyle brand that was started in 2011. Two newly proud parents, Alvin & Cheri wanted their kids to grow up and recognize their individuality and differences.  Embracing themselves for who they are.  So they turned into creating their own characters to share the message of Individuality, Family and Love. Cheri with no previous sewing background started sewing plush toys with the drawings she made in her childhood days while Alvin wrote stories influenced by people's personalities, interests and experience.  These were projected in these wonderful and appealing cast of characters. 

About memBrain 


memBrain helps brands to unleash their story and to find their place in pop culture. Fusing creative energy with strategic know-how, memBrain represents global brands, celebrities and manufacturers, driving sales and building lucrative and lasting emotional connections with fans through authentic brand extensions. memBrain offers brands unparalleled access to talent, top brands and business innovators.  With a global network of top-level creative and strategic business executives, memBrain develops meaningful and actionable programs that push boundaries and resonate in a crowded marketplace.  Founded more than a decade ago by entertainment attorney Ken Hertz of Hertz & Lichtenstein, LLP (whose clients include will.i.am, Will Smith, Gwen Stefani, Britney Spears, Shaun White and others), memBrain develops and executes entertainment, partnership marketing and media programs on behalf of leading global brands including McDonald’s, Hasbro, MillerCoors, Intel and Coty and strategic licensing programs for Demi Lovato, will.i.am, Iron Chef, Kenny Scharf, Man V Liver and other leading licensors. Visit www.membrainllc.com for more information.

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