Playboy Teams with World Artists | License! Global
Playboy has joined forces with Blitzway to create a limited edition
collection of art figurines that highlight the brand's history of
bringing together art and pop culture.
Blitzway has tapped seven artists from around the world to each
create a figurine inspired by their own interpretation of the brand,
from the Playboy Bunny to Hugh Hefner.
Among the collaborating artists are David Flores, Eric So, Hands in
Factory, Les Schettkoe, Sticky Monster Lab, TwelveDot and Mighty Jaxx.
The Sticky Monster Lab figurine is the first to launch and is
available now exclusively at Coartism.com. The additional six figurines
will launch throughout the year, all priced at $160.
Interesting follow-up article here...
Excerpt: After jettisoning most of its current licensees, the company set out
to develop new relationships with partners that would help position it
as an upscale, aspirational lifestyle brand.
Last year, Playboy, which is ranked No. 42 on License! Global's exclusive Top 150 Global Licensors
list, brought in $1.5 billion in sales of licensed product, with
partners including the upscale Parisian boutique Colette and fashion
designer Marc Jacobs.
Now, the company's licensing strategy has evolved beyond simple
logo-slapping into what, in some cases, can almost be considered a
diffusion-style model, like that of major fashion labels. No where is
this more perfectly illustrated that at Bar Fifty-Three, which relies
less on the Playboy name and more on the core essence of the brand.
Earlier this month Playboy also announced a new collaboration with eight world artists and licensee Blitzway to create art figurines featuring stylized interpretations of the brand.
The figurines will be released throughout the year and will retail for $160.
PREORDER THE FIRST PLAYBOY x BLITZWAY FIGURE HERE.