Imma just break it down like this:
Exhibit A: Killer concept by Scott Tolleson
Exhibit B: Killer sculpt by George Gaspar of October Toys, scaled with OMFG figures
Exhibit C: 2 FREAKIN' DOLLARS EACH!? Awesome.
Exhibit D: First Class Shipping option (so your $2 minifigure doesn't cost $11 to ship - a pet peeve of mine)
I did not feel guilty about buying these immediately and neither should you.