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March 31, 2009

Blindsided: a 5-part essay on blind-box toys by Jeremy Brautman

I must have a bad case of HUTA, since I missed this last week:
Each day last week, ToyCyte's Jeremy Brautman released a piece of his essay series about blind-box toys. He managed to interview scores of artists, retailers and manufacturers during his research. It's a veritable Who's Who of movers and shakers in the toy business. 
I must say that this is one of the most thorough, well-thought-out pieces of expository writing I have ever read within our designer toy industry. Kudos, Jeremy!
Blindsided: a ToyCyte Investigation